Testimonials
Our clients are our strongest advocates. Hear from leaders and organizations who’ve trusted Frontline to strengthen their teams, develop their people, and lead with confidence.
Client Testimonials
I firmly believe Frontline’s training and team engagement has provided professional growth opportunities that will benefit Kappler’s management team for a long time to come.
Laura Kappler-Roberts - President, Kappler, Inc. (Global leader in chemical protective apparel)
Frontline has delivered several different training sessions for employees and leaders at the City of Gadsden. The training was tailored to our specific needs and was well-organized and received. The instructors were extremely knowledgeable and were able to engage the employees with examples and questions. I highly recommend Frontline for employee and leadership training and plan to use them again in the near future.
Nick Hall - Director of Human Resources, City of Gadsden, AL
Mike and his team are practical, easy to work with. They are knowledgeable seasoned professionals who deliver immediate value to any organization in need of assistance in the positive employee relations space.
Bruno Coutielle - Executive VP Human Resources, Mauser Packaging Solutions (International Packaging Leader)
I have been working with Colby since 2017 on initiatives for leadership, 360-degree reviews and an emerging leaders program for our company. Colby cares about people and is willing to challenge directly; providing coaching, resources, and tools to grow and develop yourself and others and have fun doing it.
JP Cowan - Principal, TM Partners
Jermie brought a wealth of knowledge and experience to the table, drawing from his professional background as a Human Resources Director. What made his presentation especially impactful was his authenticity—he didn’t just teach theory; he spoke from real-life situations he has faced, and it resonated deeply with our team. His ability to create a safe space for open dialogue, while offering practical tools and frameworks, was incredibly helpful. The entire management team left the session feeling more confident and equipped to navigate tough conversations with empathy, clarity, and professionalism. I highly recommend Jermie to any organization seeking to strengthen their leadership and communication culture. His insight, presence, and relatable approach make him an invaluable resource.
Kristie Berry - FTC, Rainsville, AL
Kayla’s thoughtful pre-planning and delivery of content, personal warmth and engaging style, and ability to connect with supervisors and employees at all levels of an organization is unmatched. Her follow-up is also outstanding, and she is genuine in her invitation to our participants who wish to connect with her on a one-to-one basis. In my 30-plus years working with hundreds of professional trainers and consultants, Kayla is an absolute star in this arena!
Director of Industry Association
Mike and Team were instrumental in the start-up of our company. Designed, developed, and implemented our policies and procedures. Helped us navigate the HR challenges of COVID-19 and many other workplace issues.
Dee Ann Stone, President, Music City Laboratories (Cosmetics, Cosmetics and Hand-Sanitizer Mfg.)
Our company has been involved with Mike Perkins for more than 20 years. Mike has given us sound advice and guidance on many facets of running a business: employment issues, hiring practices, changes in employment law, personnel disputes, various contract issues, updating employment manuals, as well as assistance on broadcast industry specific issues. Mike has an amazing ability to retain our past dealings in his head, which help as we deal with current issues. His retention enables Mike to give us timely advice rather than spend time researching previous issues. Mike is able to understand our various Legal/HR issues because his experiences are so vast. As an attorney, Mike understands law thus is better able to advise us on employment issues. Mike is calm and level-headed, thus he frequently guides us toward resolution rather than conflict. We have avoided numerous legal issues by listening to Mike. In full disclosure, Mike is a close friend. However as a long-time friend, I know that Mike is a man of character; he values honesty and hard work. One testament of this is that Mike has no enemies. He obeys the rules, treats all people kindly and plays fair. When Mike completes intense, lengthy negotiations, the opposition is usually willing to shake Mike’s hand. Mike is a well-respected HR expert.
David Woods, President, WCOV TV
We had the pleasure of hosting Mike Perkins at our recent Annual Staff Conference, and his training was outstanding. Mike has a great way of breaking down leadership concepts in a way that is practical, engaging, and easy to apply. Our team walked away with new tools, fresh perspectives, and a stronger understanding of what it means to lead with influence, confidence, and care. What made his session stand out was the way he encouraged us to reflect on our own leadership styles and challenged us to think about the lasting influence we have, not only at work, but also in our families, communities, and everyday lives. He reminded us that effective leadership is about coaching rather than commanding, creating environments where people can grow, and setting a standard that inspires others to follow. He challenged us to think differently about how we approach difficult conversations, accountability, and coaching, and left us inspired to raise the bar in our leadership. The session was both thought-provoking and energizing, and we gained valuable takeaways that will serve us well not only in our professional roles but also in our personal lives and communities. Mike Perkins is an excellent speaker and facilitator, and we would highly recommend him to other agencies and organizations looking to invest in their leaders and teams.
Susan Helms - Community Action Agency of Northeast Alabama
I recommend Jermie Howell as an exceptional speaker for any HR or other Professional gatherings. Having had the pleasure of having him speak at various events hosted by NASHRM and Frontline Develop, I can attest to his expertise and engaging presentation style. Jermie brings a wealth of knowledge in employee coaching and development, which I believe would be beneficial to any type of business-related event. His sessions are not only informative but also inspiring. Furthermore, Jermie’s most recent speaking engagement at NASHRM received positive feedback and had the group asking to have him return in the future. I would encourage you to consider Jermie for any upcoming events as he would undoubtedly make a significant contribution to your learning experience.
Annette Statum - North Alabama SHRM Programs Chair
We received amazing feedback from Jermie’s training! Each teammate referenced something Jermie taught them over the last few days. They listened, retained it and are applying his words to their actions. Doesn’t get much better than that!"
Insurance Company Owner
Working with Kayla has been a fantastic journey. She has an uncanny knack for hearing my ideas and bringing them to life. From succession planning to employee engagement, to facilitating development sessions, to focus groups and problem solving, she has been fantastic in understanding our issues and guiding us to solutions. Kayla is warm, inviting, and engaging and is always a favorite of our employees and leaders! I welcome each opportunity to work with her and know that we will have a lifelong connection.
Vice President of Human Resources, Utilities Cooperative
We first learned of Mike and his extensive knowledge through a presentation he gave to our Vistage CEO group. Following that meeting we immediately engaged Mike to do an assessment of our HR organization. His review went far deeper and into more areas than expected and he found things we suspected to be deficient and even more we were not aware of. We walked away with a plan to fill the gaps and several referrals to other vendors who specialized in the areas of OFCCP compliance, monitoring of state of employment law changes, and Affirmative Action Plans. Mike has stayed in touch and quickly answers periodic questions that crop up while doing business. He has been so helpful and responsive; I can’t say enough good things about him and the excellent services he provides! You will sleep better at night knowing Frontline is on your HR team!"
Holly Smith, President, H2 Performance Consulting (National Cyber-Security Contractor)
Common sense does not always ‘win the day’ when dealing with HR rules and regulations, and having HR services at our fingertips for quick answers and guidance through various situations has been invaluable. Mike took the reins of updating our policy and procedures manual to keep us compliant with current laws and governing our business appropriately and did it expeditiously and with the utmost attention to detail. We use them for our two locations and have been delighted with their response, professionalism, and service. Mike has helped with questions concerning employees and any other need I have come to him with, he has always been impressive.
Willow Hetrick, Executive Director - Chugach Regional Resources Commission, Anchorage, AL
Frontline HR really came to Kappler’s rescue. We had just lost our long-time HR Manager and were facing many end of the year activities. Mike and his team stepped in and brought us several quality candidates. Within a short time we placed a phenomenal HR Manager. I’m certain we would not have found her without Frontline. While searching for an HR Manager, Mike and his team provided recruiting and screening services for other key areas. Thank you guys! You filled a very big gap in our organization and I am so grateful for your support and timely service.
Laura Kappler-Roberts, President - Kappler, Inc. (International Protective Apparel Mfg.)
I’ve worked extensively with Mike on union campaigns, third party intervention training, and related projects. Mike is the consummate professional. He is well versed in labor law and can deliver powerful, well organized communications to the workforce. Mike works seamlessly with outside counsel and the employer’s operations and human resources personnel. He is a great addition to any team.
Todd Wozniak, Partner - Holland & Knight LLP
I first got to know Mike through our Rotary Club. Mike was president of our club and I had the pleasure of serving on his board. I had the opportunity to observe Mike’s leadership skills up close. We have a motto in Rotary, Service Above Self and Mike embodies that spirit. Later I was hired as Director of Strategic Initiatives for Landrum HR, a family owned HR company while Mike served as General Counsel and Chief Operating Officer. We provided HR services for nearly 12,000 employees in 45 states and Mike was always at the center of our HR efforts, guiding our 12 HR Managers. With the number of employees involved, our work involved a large volume of cases with tremendous complexity. Mike handled those cases with a calm demeanor and utmost professionalism. I later went on to serve as Chief Operating Officer for Landrum and I always tried to emulate Mike’s professionalism and concern to make the best decision for all concerned. Acting in a way that is beneficial for all concerned is another hallmark of Rotary. Mike lives that. In my view Mike is the consummate HR professional.
HR Director, Florida Municipality
When our company had an employee issue that needed to be addressed in an evaluation and training manner, we sought advice from our labor lawyer who suggested we contact Mike Perkins at Frontline HR. After our initial interview with Mr. Perkins where we explained our issue, we engaged him to handle our situation. Mr. Perkins’ knowledge in the HR field and personal approach to resolving personnel issues were the expertise we needed to tailor the program used in the evaluation and rehabilitation of our employee. Not only was our issue addressed and our employee allowed to return to work after positively responding to the required corrective actions, the employee continues daily use in his work environment of the new skills he learned and has truly become a success story. Both his supervisors and subordinates have witnessed the positive changes in him as a result of the time spent working with Mr. Perkins. The successful transformation of our employee has motivated us to not only use Mr. Perkins in any similar “one of a kind” situations that may arise in the future, but to also request that he design a program for us to use with all our employees to increase their motivation and knowledge of how to manage employees using proper legal tactics. I highly recommend Mr. Perkins and Frontline HR for any and all human relations related issues you may encounter.
President, National Manufacturing Company
Laura Kappler-Roberts - President, Kappler, Inc. (Global leader in chemical protective apparel)
Frontline has delivered several different training sessions for employees and leaders at the City of Gadsden. The training was tailored to our specific needs and was well-organized and received. The instructors were extremely knowledgeable and were able to engage the employees with examples and questions. I highly recommend Frontline for employee and leadership training and plan to use them again in the near future.
Nick Hall - Director of Human Resources, City of Gadsden, AL
Mike and his team are practical, easy to work with. They are knowledgeable seasoned professionals who deliver immediate value to any organization in need of assistance in the positive employee relations space.
Bruno Coutielle - Executive VP Human Resources, Mauser Packaging Solutions (International Packaging Leader)
I have been working with Colby since 2017 on initiatives for leadership, 360-degree reviews and an emerging leaders program for our company. Colby cares about people and is willing to challenge directly; providing coaching, resources, and tools to grow and develop yourself and others and have fun doing it.
JP Cowan - Principal, TM Partners
Jermie brought a wealth of knowledge and experience to the table, drawing from his professional background as a Human Resources Director. What made his presentation especially impactful was his authenticity—he didn’t just teach theory; he spoke from real-life situations he has faced, and it resonated deeply with our team. His ability to create a safe space for open dialogue, while offering practical tools and frameworks, was incredibly helpful. The entire management team left the session feeling more confident and equipped to navigate tough conversations with empathy, clarity, and professionalism. I highly recommend Jermie to any organization seeking to strengthen their leadership and communication culture. His insight, presence, and relatable approach make him an invaluable resource.
Kristie Berry - FTC, Rainsville, AL
Kayla’s thoughtful pre-planning and delivery of content, personal warmth and engaging style, and ability to connect with supervisors and employees at all levels of an organization is unmatched. Her follow-up is also outstanding, and she is genuine in her invitation to our participants who wish to connect with her on a one-to-one basis. In my 30-plus years working with hundreds of professional trainers and consultants, Kayla is an absolute star in this arena!
Director of Industry Association
Mike and Team were instrumental in the start-up of our company. Designed, developed, and implemented our policies and procedures. Helped us navigate the HR challenges of COVID-19 and many other workplace issues.
Dee Ann Stone, President, Music City Laboratories (Cosmetics, Cosmetics and Hand-Sanitizer Mfg.)
Our company has been involved with Mike Perkins for more than 20 years. Mike has given us sound advice and guidance on many facets of running a business: employment issues, hiring practices, changes in employment law, personnel disputes, various contract issues, updating employment manuals, as well as assistance on broadcast industry specific issues. Mike has an amazing ability to retain our past dealings in his head, which help as we deal with current issues. His retention enables Mike to give us timely advice rather than spend time researching previous issues. Mike is able to understand our various Legal/HR issues because his experiences are so vast. As an attorney, Mike understands law thus is better able to advise us on employment issues. Mike is calm and level-headed, thus he frequently guides us toward resolution rather than conflict. We have avoided numerous legal issues by listening to Mike. In full disclosure, Mike is a close friend. However as a long-time friend, I know that Mike is a man of character; he values honesty and hard work. One testament of this is that Mike has no enemies. He obeys the rules, treats all people kindly and plays fair. When Mike completes intense, lengthy negotiations, the opposition is usually willing to shake Mike’s hand. Mike is a well-respected HR expert.
David Woods, President, WCOV TV
We had the pleasure of hosting Mike Perkins at our recent Annual Staff Conference, and his training was outstanding. Mike has a great way of breaking down leadership concepts in a way that is practical, engaging, and easy to apply. Our team walked away with new tools, fresh perspectives, and a stronger understanding of what it means to lead with influence, confidence, and care. What made his session stand out was the way he encouraged us to reflect on our own leadership styles and challenged us to think about the lasting influence we have, not only at work, but also in our families, communities, and everyday lives. He reminded us that effective leadership is about coaching rather than commanding, creating environments where people can grow, and setting a standard that inspires others to follow. He challenged us to think differently about how we approach difficult conversations, accountability, and coaching, and left us inspired to raise the bar in our leadership. The session was both thought-provoking and energizing, and we gained valuable takeaways that will serve us well not only in our professional roles but also in our personal lives and communities. Mike Perkins is an excellent speaker and facilitator, and we would highly recommend him to other agencies and organizations looking to invest in their leaders and teams.
Susan Helms - Community Action Agency of Northeast Alabama
I recommend Jermie Howell as an exceptional speaker for any HR or other Professional gatherings. Having had the pleasure of having him speak at various events hosted by NASHRM and Frontline Develop, I can attest to his expertise and engaging presentation style. Jermie brings a wealth of knowledge in employee coaching and development, which I believe would be beneficial to any type of business-related event. His sessions are not only informative but also inspiring. Furthermore, Jermie’s most recent speaking engagement at NASHRM received positive feedback and had the group asking to have him return in the future. I would encourage you to consider Jermie for any upcoming events as he would undoubtedly make a significant contribution to your learning experience.
Annette Statum - North Alabama SHRM Programs Chair
We received amazing feedback from Jermie’s training! Each teammate referenced something Jermie taught them over the last few days. They listened, retained it and are applying his words to their actions. Doesn’t get much better than that!"
Insurance Company Owner
Working with Kayla has been a fantastic journey. She has an uncanny knack for hearing my ideas and bringing them to life. From succession planning to employee engagement, to facilitating development sessions, to focus groups and problem solving, she has been fantastic in understanding our issues and guiding us to solutions. Kayla is warm, inviting, and engaging and is always a favorite of our employees and leaders! I welcome each opportunity to work with her and know that we will have a lifelong connection.
Vice President of Human Resources, Utilities Cooperative
We first learned of Mike and his extensive knowledge through a presentation he gave to our Vistage CEO group. Following that meeting we immediately engaged Mike to do an assessment of our HR organization. His review went far deeper and into more areas than expected and he found things we suspected to be deficient and even more we were not aware of. We walked away with a plan to fill the gaps and several referrals to other vendors who specialized in the areas of OFCCP compliance, monitoring of state of employment law changes, and Affirmative Action Plans. Mike has stayed in touch and quickly answers periodic questions that crop up while doing business. He has been so helpful and responsive; I can’t say enough good things about him and the excellent services he provides! You will sleep better at night knowing Frontline is on your HR team!"
Holly Smith, President, H2 Performance Consulting (National Cyber-Security Contractor)
Common sense does not always ‘win the day’ when dealing with HR rules and regulations, and having HR services at our fingertips for quick answers and guidance through various situations has been invaluable. Mike took the reins of updating our policy and procedures manual to keep us compliant with current laws and governing our business appropriately and did it expeditiously and with the utmost attention to detail. We use them for our two locations and have been delighted with their response, professionalism, and service. Mike has helped with questions concerning employees and any other need I have come to him with, he has always been impressive.
Willow Hetrick, Executive Director - Chugach Regional Resources Commission, Anchorage, AL
Frontline HR really came to Kappler’s rescue. We had just lost our long-time HR Manager and were facing many end of the year activities. Mike and his team stepped in and brought us several quality candidates. Within a short time we placed a phenomenal HR Manager. I’m certain we would not have found her without Frontline. While searching for an HR Manager, Mike and his team provided recruiting and screening services for other key areas. Thank you guys! You filled a very big gap in our organization and I am so grateful for your support and timely service.
Laura Kappler-Roberts, President - Kappler, Inc. (International Protective Apparel Mfg.)
I’ve worked extensively with Mike on union campaigns, third party intervention training, and related projects. Mike is the consummate professional. He is well versed in labor law and can deliver powerful, well organized communications to the workforce. Mike works seamlessly with outside counsel and the employer’s operations and human resources personnel. He is a great addition to any team.
Todd Wozniak, Partner - Holland & Knight LLP
I first got to know Mike through our Rotary Club. Mike was president of our club and I had the pleasure of serving on his board. I had the opportunity to observe Mike’s leadership skills up close. We have a motto in Rotary, Service Above Self and Mike embodies that spirit. Later I was hired as Director of Strategic Initiatives for Landrum HR, a family owned HR company while Mike served as General Counsel and Chief Operating Officer. We provided HR services for nearly 12,000 employees in 45 states and Mike was always at the center of our HR efforts, guiding our 12 HR Managers. With the number of employees involved, our work involved a large volume of cases with tremendous complexity. Mike handled those cases with a calm demeanor and utmost professionalism. I later went on to serve as Chief Operating Officer for Landrum and I always tried to emulate Mike’s professionalism and concern to make the best decision for all concerned. Acting in a way that is beneficial for all concerned is another hallmark of Rotary. Mike lives that. In my view Mike is the consummate HR professional.
HR Director, Florida Municipality
When our company had an employee issue that needed to be addressed in an evaluation and training manner, we sought advice from our labor lawyer who suggested we contact Mike Perkins at Frontline HR. After our initial interview with Mr. Perkins where we explained our issue, we engaged him to handle our situation. Mr. Perkins’ knowledge in the HR field and personal approach to resolving personnel issues were the expertise we needed to tailor the program used in the evaluation and rehabilitation of our employee. Not only was our issue addressed and our employee allowed to return to work after positively responding to the required corrective actions, the employee continues daily use in his work environment of the new skills he learned and has truly become a success story. Both his supervisors and subordinates have witnessed the positive changes in him as a result of the time spent working with Mr. Perkins. The successful transformation of our employee has motivated us to not only use Mr. Perkins in any similar “one of a kind” situations that may arise in the future, but to also request that he design a program for us to use with all our employees to increase their motivation and knowledge of how to manage employees using proper legal tactics. I highly recommend Mr. Perkins and Frontline HR for any and all human relations related issues you may encounter.
President, National Manufacturing Company
PROVEN RESULTS
Each service is designed to deliver measurable results, not just recommendations.
Scaling a SaaS Platform from $5M to $50M ARR
A SaaS company reached $5M ARR then hit a wall. Sales cycles lengthened, churn increased, and the team couldn't agree on the path forward. We helped them refocus on their ideal customer, rebuild operations for scale, and achieve 10x revenue growth in 18 months.
10x
ARR growth in 18 months
Repositioning a Regional Bank for Digital-First Growth
See how we helped a 50-year-old regional bank reposition for digital growth, increasing digital acquisition by 240% while preserving their community banking values. A complete brand and technology transformation.
90%
Customer brand awareness improvement
.avif)
Turning Around a Manufacturing Business Losing $2M Annually
A 200-person manufacturing company was losing $2M annually despite strong demand. Operational chaos, an unwieldy product portfolio, and zero cost visibility were destroying value. We rationalized the business, implemented lean operations, and delivered a $5.5M profit swing in 12 months.
$5.5M
Profit swing in 12 months
Testimonials
We’re here to support every step of the journey
"We came in thinking we just needed a new brand. What we got was a complete strategic overhaul that repositioned us for the next decade of growth. The results speak for themselves."
"The team cut through the complexity to help us focus on what actually matters. No fluff, just clear frameworks and disciplined execution. Our board couldn't be happier with the transformation."
"We believe in turning ideas into strategy into reality. Working directly with their senior team gave us confidence we were making the right moves at the right time."
"Most consultants tell you what's broken and leave. This team stayed until we'd fixed it. Their frameworks became part of how we operate now—that's the real value of great consulting."
"What impressed me most was their refusal to sugarcoat the challenges. They told us the hard truths, then rolled up their sleeves to help us fix them. That's the partnership we needed."
"They brought clarity to chaos. Within weeks, we had alignment across leadership and a roadmap we actually believed in. Six months later, we're executing that plan and seeing results we didn't think were possible."
